Spokesperson Training - Be Prepared: Know What to Say and How to Say It (March 1, 2023)

Be Prepared: Know What to Say and How to Say It is a full-day spokesperson and media training course for Colorado local public health agency leadership personnel. What you say and how you say it is critical to getting the right information out to your many stakeholders, including the news media. This intensive course is designed to give participants the confidence they need to explain their work and to talk about tough issues with a wide range of audiences, including the news media. 

Participants will learn how to: 

• Prepare for stakeholder engagement and news media encounters  

• Communicate effectively, even during an emergency 

• Handle difficult questions and situations 

• Understand what causes, and how to manage, conflict and opposition  

• Come across as confident, credible spokespersons 

This highly interactive course features video examples of effective and not-so-effective message delivery; group training exercises using relevant scenarios; news conference style videotaped sessions with professional interviewers, followed by group critiques; and an opportunity for a brief one-on-one practice session.

This workshop is limited to 50 participants.

Lunch and snacks will be provided.

A customized "Be Prepared: Know What to Say and How to Say It" Training Manual will be provided during the workshop. 

Workshop Facilitators

• Pamela Avery, President/CEO, AveryMassey LLC
• Dominic Frederico, Strategic Partner, AveryMassey LLC

Workshop Facilitator Biosketches

NOTE: Participants will be contacted by email prior to the training program and asked about their spokesperson experience, current or relevant projects or issues, and any encounters they have had with the news media.

REGISTRATION DEADLINE

Registration will close at EOD 2/21/23. If any spaces in the workshop remain unfilled as of 2/22/23, we will fill them from the Non-LPHA Waitlist (see below).

NOT FROM A COLORADO LPHA?

You can add yourself to the Non-LPHA Waitlist. As of 2/22/23, any remaining open seats in the workshop will be filled by people on this waitlist in the order that they signed up.

QUESTIONS? Please submit any questions through our online contact form and a staff member will follow up with you.

This workshop is made possible with funding from the Colorado Department of Public Health and Environment, Office of Public Health Practice, Planning, & Local Partnerships.